Show Notes
Podcast
Podcast
Jim Chats with...
Mathias Boissonot
Episode 011
January 15, 2024
Business Growth + Science-Based Positive Impact
How to Create a Viral Customer Experience
that Makes a Positive Regenerative Impact...
Impact You Can Trust
Imagine being able to seamlessly combine business growth with science-based positive impact.
Impact you can trust.
Let me ask you a few questions.
For the Impact Entrepreneurs:
What if your company could...
make engaging in climate action profitable?
make regenerative sustainability your competitive advantage?
create a viral customer experience that makes a positive regenerative Impact?
become a part of the new regenerative economy by integrating planet-positive actions into business activities in a profitable and seamless way?
For the Regenerative NGOs:
What if your Impact Projects could get access to a global network of sponsors?
Well…
In this Eco Scale Radio episode Mathias Boissonot describes how his company Handprint helps impact entrepreneurs and regenerative NGOs do all this and much more.
Who is Mathias Boissonot?
Mathias Boissonot is Chief Executive Officer of Handprint.tech
He is a System Engineer by training.
He has spent 7+ years working on R&D in 200+ Tech startups across Europe & Asia, as the owner and Managing Director of GAC Singapore.
Mathias is the founder of Greeen, an urban gardening IoT.
Mathias is a Star Contributor for TechInAsia and e27, and mentor for Gaia startup studio.
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Guest Resources
Links you can use to follow and connect with Mathias Boissonot.
Mathias Boisonnot - LInkedIn profile
Handprint - Website
Handprint - YouTube channel
Handprint - Blog
To find out how your company can get involved with Handprint - Book a Call
During your call a regeneration impact expert will discuss where you are at on your journey and offer you a set of solutions.
It can range from transforming your business to a more regenerative business model or just getting started funding nature regeneration projects with a target or it can be using Handprint’s white labeling option.
When you talk to the Handprint team member ask them:
How your company can use a white label version of Handprint to integrate Handprint technology into their products/services to create experiences around regeneration.
How your company can use Handprint to access rigorously curated NGOs tackling UN Sustainable Development Goals.
How your company can use Handprint to integrate planet-positive actions into business activities in a profitable and seamless way
During the interview Mathias mentioned that “founders in the regeneration impact entrepreneur space are super keen to partner. Even if its competing platforms, they will seek to partner because the mission comes first. Collaboration over competition.”
Handprint is in the center of small niche ecosystem. They create lots of content. They invite people to contact with them and collaborate in the regenerative tech world. To help, to share resources, to collaborate, and support a global team of people with the same mission.
Mathias is all about collaborating with other impact entrepreneurs.
If you want to network directly with him,
1) Go to Mathias’s LinkedIn profile.
2) Connect directly with Mathias.
3) Send him a message and arrange with him to have a short 15-minute meet & greet networking Zoom chat over a cup of coffee.
During your chat you can share resource tips and networking contacts. It’s all about practicing the fine art of collaboration. Who knows what kind of magic your conversation will create.
Value Bombs
1) Handprint’s business model was inspired by Dr. Ryan Merrill paper on “Digital Sustainability” and Alipay’s Ant Forest program in China. A business model that’s a gamification combination of “Internet + Green Finance.”
2) Regenerative NGOs can use Handprint to get access to a global network of sponsors to help fund their Impact Projects.
3) A company can use a white label version of Handprint to integrate Handprint technology into their products/services to create experiences around regeneration.
4) A company can use Handprint to integrate planet-positive actions into business activities in a profitable and seamless way.
5) Handprint vs Footprint
Handprint is the sum of your positive impact. Footprint is the sum of your negative impact.
Handprint (n).:
A unit of quantifiable positive impact on people and planet; the sum of the positive environmental and social actions of a given entity. The opposite of an environmental footprint.
6) Generation R
7) Safe and just planetary boundaries (from the book Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist)
8) Green Nudges
Case Studies
E-Commerce
Handprint worked with an e-commerce client and ran an A/B test proving that when using Handprint's Solutions, businesses can grow. In this case, they saw an increase in sales of 16%, see case study here.
Advertising - Ad-Recall
Handprint expanded their solutions to many industries, like Advertising & Banking. In advertising, they saw an improvement in various marketing metrics, in particular Ad-recall, showcasing +9% increase when using Handprint, see case study here. .
Sponsors
This episode is brought to you by Audible.
Audible: Audible is the leading producer and provider of audiobooks.
Finding the opportunity to read can be a challenge. Many people rely on audiobooks when they don’t have time to read. An audiobook allows you to listen to the latest bestseller, learn a new skill, and gain new insights, while commuting, cooking dinner, or cleaning up the house.
I recommend listening to the following books:
Oversubscribed: How to Get People Lined Up to Do Business with You by Daniel Priestley
Climate Restoration: The Only Future That Will Sustain the Human Race by Peter Fiekowsky, Carole Douglis
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
Cradle to Cradle: Remaking the Way We Make Things by William McDonough
Show Notes - Outline
Introduction
Handprint mission
Mathias’s background
IoT impact on Climate Restoration and Ecosystem Regeneration
Digital Sustainability
Data Centers, Energy Use, and Carbon Footprints
The Biggest Global Problems we Face
UN Environment Program
Corporate Climate Thinking: Carbon Offsets, Companies have a Carbon P&L
The Old Approach – Carbon Footprint. Carbon Offset
A New Approach – Regeneration
Natural Capital
What Inspired the Creation of Handprint.tech
A new frame of reference
Need to educate the market as you are selling
How can a business get started working with Handprint?
How Does Handprint make money?
Different issues a business can support using Handprint
How a business can have a positive impact on Ocean Plastics.
Defining Units of Impact for Social Justice - What is the North Star metric for a project?
What Challenges do early-stage impact entrepreneurs such as Handprint have to overcome
What do you recommend for Entrepreneurs who want to make a positive impact on climate restoration and ecosystem regeneration?
Mistakes Entrepreneurs in this space should be aware of and try to avoid.
Difference between Western and Asian approaches to integrating regeneration into a customer experience
Recommended Books
Recommended Podcast
What are you looking forward to in the next year or so?
Is there an unanswered question that motivates you?
What gives you hope. What helps you cope with today’s challenges?
In these uncertain times how do you suggest we define success?
Is there a question people have not asked you but you wish they did?
“Non-impact entrepreneurs only track one North Star Metric. Revenue.
The reward of being an impact entrepreneur is much higher than just more revenue.
Impact entrepreneurs can use Handprint tracks two North Star Metrics:
1) Subscriptions to services and
2) Square meters of vital ecosystems that have been restored.”
– Mathias Boissonot
Hash Tags
#cl
#H??Dryden
#S??icrolayer
Books Mentioned in This Interview
For All Entrepreneurs:
Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Danford – especially if you have a product placement problem. How to make people understand a new frame of reference with your product. That they don’t understand. It’s a very actionable book.
For All Impact Entrepreneurs:
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist by Kate Raworth – this is one of the foundational bricks in the new way of thinking about corporate sustainability. And reframing the problem. It is not a carbon problem. Its an economy to nature problem. It provides a framework with planetary boundaries with safe and just limits. What is the safe limit for each planetary boundary and what is the just limit? Its not just about being within what is acceptable in terms of global warming, that is the safe part. The just part takes into consideration people. Social just is not something we should treat separately from environmental problems.
Designing Regenerative Cultures by Daniel Christian Wahl – “This is a 'Whole Earth Catalog' for the 21st century: an impressive and wide-ranging analysis of what's wrong with our societies, organizations, ideologies, worldviews and cultures - and how to put them right.” - This is a must read for any and all impact entrepreneurs. He also has a blog.
Podcast Mentioned in This Interview
The Knowledge Project by Shane Parrish
Papers Mentioned in This Interview
Ryan Merrill & Simon Schillebeeckx, co-founders of Handprint, wrote a paper on Sustainable Finance in Asia. This report was commissioned by DBS, the Sustainable Digital Finance Alliance, and UN Environment.
Ryan Merrill co-wrote a paper Growing a global forest: Ant Financial, Alipay, and the Ant Forest (SMU News, SMU Case Collection, UN Climate Change)
The paper won Financial Times, "Best Paper of the Year"
How a Single Paper Grew Into a Forest
Handprint co-founder Dr. Ryan Merrill was commissioned to write a paper by the United Nations on “Digital Sustainability.”
His research paper won the Financial Times “Paper of the Year.”
His work helped giant payments platform Alipay in China to launch a campaign called Ant Forest on the Alipay mobile client in August 2016.
It encourages users to lower carbon emissions by planting trees when users engage in activities that reduce carbon emissions.
They planted 350 million trees in the first 8 months of the launch of the app.
Dr. Ryan Merrill’s paper inspired the creation of Ant Forest which has planted hundreds of millions of trees.
Ant Forest – Regeneration Customer Experience in the West and China
The way regeneration is integrated into a Customer Experience app in the West is very different from how it is being done in China.
In the West…
In the Western world every integration to a customer experience first starts talking about “your carbon footprint” or “your responsibility.”
The climate debt associated with the product or service you purchased is 100% yours.
It is zero percent (0%) the chain of decisions that led to the product being produced.
It is not the government subsidizing the oil industry’s responsibility.
It is not the company making decisions responsibility.
No. It’s 100% yours. You are 100% responsible for that climate debt. It is your consumption that is the problem.
It's all about “carbon footprint” and the consumer’s negative impact.
In China…
What is different in China? The integration app Ant Forest never mentions “carbon footprint.”
It gamifies an individuals’ carbon footprints with scores and rewards. It allows users to participate in tree planting as they consume online.
If you buy sustainable products, choose paperless options, bike to work, and correctly manage your waste, you are rewarded with virtual green energy points that go towards planting and growing a real tree. Ant Forest matches virtual experience by planting a real tree or protecting a conservation area, in partnership with local NGOs.
It connects users’ behaviors to environmental protection.
It uses a point system. Every morning all the users get 100 points at 6 a.m. At 6 a.m. you can redeem them for trees or vouchers. You are rewarded. But if you do not redeem your points, your friends can come on your profile and steal or share your points.
It has created such a viral engagement.
It engages people to think “what can we do as a community together (by redeeming points for projects) to have a positive impact on the planet.”
The Ant Forest business model is a combination of “Internet + Green Finance.”
The Ant Forest business model also works on Western audiences. Handprint is using these ideas and applying them to North America and Europe.
For more detail about the Ant Forest program, refer to the links below.
https://www.youtube.com/watch?v=Ux-N3xFtdSQ
https://www.youtube.com/watch?v=1uIS3sHQ0c4
https://unfccc.int/climate-action/momentum-for-change/planetary-health/alipay-ant-forest
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9779548/
https://www.unep.org/championsofearth/laureates/2019/ant-forest
https://madeinchinajournal.com/2023/02/14/the-promethean-ant-forest/
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Additional Eco Scale Radio Episodes You May Enjoy
Dan Sherrard-Smith - The Biggest Secret Your Banks Don't Want You to Know About
Peter Fiekowski - Climate Restoration is an Idea Whose Time has Come
Ron De Laet - Cooling Climate Chaos
Jorge Lopez-Doriga - The Natural Revolution: AMAYU, Superfruits that Protect Forests
Killer Resources
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