Show Notes
Podcast
Podcast
Jim Chats with...
Jorge Lopez-Doriga
Episode 009
November 13, 2023
The Natural Revolution:
AMAYU, Superfruits that Protect Forests
In this episode of Eco Scale Radio we talk with Jorge Lopez-Doriga, the Chief Communication and Sustainability Officer for a global beverage company called AMAYU, with headquarters in Peru.
By the way, Jorge is also a Zen teacher of the Zen River monastery in Holland. Jorge runs the Zen River centers in Lima and Madrid.
In this interview you’ll see how Zen influences his work at AMAYU.
AMAYU is a global beverage company that uses wild Amazonian superfruits to:
protect primary forests and biodivesity
empower indigenous communities around the world.
AMAYU is the World’s First Certified Climate Positive Fruit Juice.
AMAYU is creating sustainable value chains in Peru, Colombia, Ecuador, and Thailand, working directly with indigenous communities, and helping to preserve hundreds of thousands of hectares of pristine amazonian forest.
AMAYU works with land that covers over 8 million hectares.
The land where they collect fruit, is 200,000 hectares.
AMAYU works with 25 indigenous communities.
500 families benefit from this collaboration."
AMAYU’s mission is to “return to Mother Earth all that Mother Earth has given to us.”
Listen to this interview with Jorge Lopez-Doriga describes what makes the AMAYU beverage company unique, including their “Triple Win” business model that:
Has a positive impact on the climate, primary forests, and biodiversity. Win #1.
Empowers indigenous communities (guardians of the forest) around the world. Win #2.
Provides people with healthy beverages made from wild superfruits. Win #3.
In this interview, Jorge also describes:
How Zen practice can influence sustainability work.
How the Natural Revolution is replacing the Industrial Revolution
How in business the “conscious user” is replacing a “consumer”
How conscious users need to ask three questions before making a purchase
What makes a superfruit super?
How AMAYU uses of superfruits in response to the needs of Mother Earth to protect forests
What AMAYU learns by working with indigenous communities
What recognition has AMAYU received as a leader in sustainability?
What can we learn from the forest?
Why should people who live far from the Amazon be concerned about what happens in the Amazon?
How can people around the world help the Amazon ecosystem and help their own ecosystem?
Who is Jorge Lopez-Doriga?
Jorge Lopez-Doriga is the Chief Communications and Sustainability Officer at AMAYU. He is also:
Zen teacher of the Zen River monastery in Holland. Jorge runs the Zen River centers in Lima and Madrid.
Board member of the Peruvian National Parks and the Americas Council of Conservation International.
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Guest Resources
To find out more about AMAYU and Jorge Lopez-Doriga click on the following links.
AMAYU - Website
Jorge Lopez-Doriga - LinkedIn Profile
EcoScaleRadio – A podcast that explores the intersection of entrepreneurs, climate change, and regeneration.
This podcast is a deep dive into the many ways business owners can innovate, implement, and scale solutions we can use to get our way out of this climate change mess and help regenerate the environment.
Value Bombs
1) AMAYU’s mission is to “return to Mother Earth all that Mother Earth has given to us.”
2) If we want to have a civilization by the year 2050, we need companies to change their role. Companies need to move from the Industrial Revolution to the Natural Revolution, where “consumers” are replaced by “conscious users.”
3) A conscious user needs to ask three questions before making a purchase.
4) Primary forests can be protected if we empower the true guardians of the forest, the indigenous communities.
5) AMAYU is proof that you can run a successful global beverage company using a business model that supports Zen principles, practices sustainability, protects primary forests, empowers indigenous communities, and provides a healthy product based on wild superfruits. In other words, you can successfully run a competitive global beverage company and have a positive impact on the environment and society.
6) We are all interconnected. You are not an independent being.
Your company is not an independent being. You and your company are interconnected with everything else. Therefore, companies have to be at the service of everything else.
7) We need to ask “how can I make my company an ally of Mother Earth instead of being against Mother Earth?” That is how you connect your Zen practice with your daily work.
8) We don’t own or consume things. We rent them for a little while. We need to make sure it can go back into the system so it can be reused. The idea is to have Zero Waste. Companies need to transform themselves so they can achieve the goal of Zero Waste.
9) Entrepreneurs need to ask themselves, “How can my business help the environment and society?” and “How can what I’m producing satisfy the needs of Mother Earth?”
10) The Dalli Llama used to say “If you think you’re too small to make an impact, try to sleep with a mosquito in your room.”
11) To find hope in challenging times, be fully present in this moment and interact.
Look at the suffering in the world around you and say “How Can I Help?”
Look at the task you have at hand this moment and respond appropriately. Be fully present.
If you focus on what you need to do right now, and then stay present at the next moment, and then the next moment, you will have all the energy and all the skills, and everything you need to handle the situation.
Sponsors
This episode is brought to you by Audible.
Audible: Audible is the leading producer and provider of audiobooks.
Finding the opportunity to read can be a challenge. Many people rely on audiobooks when they don’t have time to read. An audiobook allows you to listen to the latest bestseller, learn a new skill, and gain new insights, while commuting, cooking dinner, or cleaning up the house.
I recommend listening to the following books:
Zen and the Art of Saving the Planet By Thich Nhat Hanh
The Hidden Life of Trees: What They Feel, How They Communicate - Discoveries from a Secret World By Peter Wohlleben
Finding the Mother Tree: Discovering the Wisdom of the Forest By Suzanne Simard
Cradle to Cradle: Remaking the Way We Make Things By William McDonough
The Weather Detective: Rediscovering Nature's Secret Signs By Peter Wohlleben
The Heartbeat of Trees: Embracing Our Ancient Bond with Forests and Nature By Peter Wohlleben
The Power of Trees: How Ancient Forests Can Save Us if We Let Them By Peter Wohlleben
The Biophilia Effect By Kyle Hebert
Zen Entrepreneurship: Walking the Path of the Career Warrior By Rizwan Virk
"Q: Who talks to Mother Earth every day?
A: Indigenous people.
They have so much to teach us about this new world
where the objective is to satisfy the needs of Mother Earth."
Show Notes - Transcript
Introduction
Describe how you became a Zen teacher AND a Sustainability Officer
How do you balance Zen practice with a life in business?
How does Zen practice influence your Business and Sustainability work?
Natural Revolution vs Industrial Revolution
Consumers vs Conscious Users
Ground, Meditation, Conduct
AMAYU is a response to the needs of Mother Nature to protect the forest
Empowering the true guardians of the forest the indigenous communities
Why are they called “super fruits”
Organic vs Wild
Biodiversity vs Agro industry
How has the indigenous community influenced your business?
How does AMAYU practice sustainability?
The world’s first certified climate positive fruit juice
Circularity and the "Race to Zero"
Plastics and problems with alternatives to plastic
How can we learn from the forest?
Stop being a consumer
Zero Waste
Advice for entrepreneurs
Change the way your think
It’s about vision not product
Does your business help the environment and society?
Illusion of Continuity
How to find hope in challenging times – Be Present and Interact
Why should I care about things that happen far away in the Amazon jungle
How can you help the Amazon jungle and your community
Trees are water pumps
Preserving primary forests and biodiversity
Where can we learn more about AMAYU
AMAYU is creating a sustainable values chain
in Peru, Colombia, Ecuador, and Thailand.
AMAYU is working directly with indigenous communities and helping to preserve hundreds of thousands of hectares of pristine amazonian forest.
AMAYU works with land that covers over 8 million hectares.
The land where they collect fruit, is 200,000 hectares.
AMAYU works with 25 indigenous communities.
500 families benefit from this collaboration.
Topic Mentioned in This Interview
Biotic Pump - Links Here - Here - Here
Rob De Laet is from The Netherlands and is known as the guy who is busy cooling the planet.
After building a successful Eco-Tourism business, Rob sold the business and purchased a valley in a deforested portion of the Brazilian rainforest to focus on doing what he can to reverse Climate Change.
He lived in the rainforest for about 10 years focused on working with the Guajajara, an indigenous people in Brazil, to rewild, reforest, and regenerate that land. He also organized the planting of a million trees.
In this Eco Scale Radio episode, we discuss many things Rob is doing to cool the planet, including rebuilding coastal forests and the water ecosystem to naturally export heat into space.
The process is called a Biotic Pump. It’s similar to the way a heat pump pulls heat out of a house.
AMAYU's mission is to
preserve biodiversity and
return to Mother Earth
all that Mother Earth has given to us.
Killer Resources
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If so, Book a Half-Day Consult with a Business Mentor who can work with you to create a roadmap you can use to go from where you are now to where you want to be.
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