Show Notes
Podcast
Podcast
Jim Chats with...
Jeremy Sampson
Episode 006
September 4, 2023
"Business as Usual" is no longer viable in travel and tourism
“I want the industry to thrive in a new way.”
Jeremy Sampson is using his skills as a Nudge-Meister and a Cat Wrangler to change the world of travel and tourism.
As CEO of The Travel Foundation, Jeremy strives to maximize the benefits of tourism for people AND nature.
Jeremy is a globally recognized leader and alliance builder, advocating for systems change aimed at improving the impact of the travel and tourism sector on communities and the climate crisis.
In his current role as CEO of nonprofit The Travel Foundation, Jeremy oversees a global team which has transformed the agenda-setting organization into the leading independent international NGO in the tourism sector.
Under his leadership, the organization has forged partnerships across sectors to promote responsible tourism operator practices and stewardship. Jeremy is closely engaged with industry associations, UN groups, and destination stakeholders.
Jeremy helped to draft the Glasgow Climate Declaration on Climate Change and Tourism along with the United Nations World Tourism Organization and the United Nations World Environment Programme. It was launched at COP26 at Glasgow.
About The Travel Foundation
The Travel Foundation is a nonprofit focused on:
Climate Change and Equity issues in the Global Tourism Economy.
Building a community of practice that is engaged in research, advocacy, events, and networking to foster collaboration on climate change and equity issues. So they can advocate for collective policy and resourcing.
Generating new solutions by using a multi-disciplinary approach that brings together technology, behavior change, and climate science, to help the industry develop solutions to really tricky problems.
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Guest Resources
Jeremy Sampson’s LinkIn Profile - Jeremy Sampson CEO of The Travel Foundation
The Travel Foundation website - An international sustainable tourism organization dedicated to ensuring that tourism has a positive impact on destinations.
The Future of Tourism Coalition website - A coalition of six non-governmental organizations that have come together to stand united in an appeal for change.
The Glasgow Declaration on Climate Action in Tourism website - Over 450 organizations have become signatories of the Glasgow Declaration on Climate Action in Tourism to accelerate climate action.
Value Bombs
1) Language Matters: When talking about Leadership, Climate Action, and Tourism Challenges on the Oregon Coast focus on “Business Resilience”.
2) People in the US are more comfortable talking about Equity and Inclusion issues than they are talking about climate issues.
People in Europe are the opposite. They are comfortable talking about climate issues, but they will deny the huge inequities in cities and issues of racism and migration. Tourism in Europe is very whitewashed.
3) The intentional creation of Five Star Local Samoan Cuisine.
4) How food planning can change behavior and help the climate (Offer a Vegetarian Chef Special).
5) For some hotel companies Insurance Premiums are their number one cost center on their P&L statement because who wants to insure coastal infrastructure that’s about to drown?
6) ESG regulations are coming. You can’t hide from it forever. The question is: What are you going to do about it. Those who innovate and stay ahead of it are going to be the winners.
Sponsors
This episode is brought to you by Audible.
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I recommend listening to the following books:
Nudge: The Final Edition: Improving Decisions About Money, Health, and the Environment by Richard H. Thaler
Global Career: How to Work Anywhere and Travel Forever by Michael Swigunski
Tales of a Female Nomad: Living at Large in the World by Rita Golden Gelman
The Catch Me If You Can: One Woman's Journey to Every Country in the World by Jessica Nabongo
Pack Your Bags: Shacke Pak - 5 Set Packing Cubes - Travel Organizers with Laundry Bag - Pack More Clothes in a Small Space For Your Next Trip
“We don’t have a resources problem.
We have a priorities problem.”
– Jeremy Sampson
Show Notes - Episode Outline
Jeremy’s Origin Story
Jeremy’s work with The Travel Foundation
Covid’s impact on Tourism and Travel
Mindset: Work to Change Perspectives across all levels of the travel world
Having Difficult Conversations about Climate Change and Equity
The need to get people’s attention and get them to act
Be thoughtful in how you frame issues. Language Matters: Leadership, Climate Action, and Tourism Challenges on Oregon Coast (Let’s talk about “Business Resilience”)
Report: Envisioning 2030 – how can Travel and Tourism plan for a decarbonising world? Can Business growth be achieved while reaching climate targets by 2030 and 2050? “The Tourism Decarbonization Scenario” allows for business growth and reaching climate targets by 2050 but requires many large changes. What are the important changes required?
Why does Jeremy not use the term “Sustainability”?
What are the big issues in society that Tourism has a role to play in? Climate Crisis and Equity
How Jeremy defines Equity
People in the US are more comfortable talking about Equity and Inclusion issues than they are talking about climate issues. People in Europe are the opposite. They are comfortable talking about climate issues, but they will deny the huge inequities in cities and issues of racism and migration. Tourism in Europe is very whitewashed.
Two things that happened in the 2010’s that changed travel and tourism. (Air BnB and Cheap flights)
Now Travel is Getting More Expensive
Tourism Product Development Company in Jamaica
Project Warm Welcome in Montego Bay
Creating Five Star Local Samoan Cuisine
Local Costa Rican Cuisine and Dream Catchers
Generation Z – A Game Changing Generation
3 Resources Recommended for Entrepreneurs in the Travel and Tourism industry (destination and supplier)
How food planning can change behavior and help the climate (Offer a Vegetarian Chef Special).
3 Resources Recommended for Travelers
Trends in Travel and Tourism. What will the next year be like?
What question do you wish people would ask you but they have not asked you?
We don’t have a resources problem. We have a priorities problem.
ESG regulations are coming. You cant hide from it forever.
“I want the industry to thrive in a new way.”
– Jeremy Sampson
3 Resources Recommended for Entrepreneurs
Sign The Glasgow Declaration on Climate Action and Tourism
(It’s more than just a pledge)
Behavior Smart (Milena Nikolova, Expert in behavior economics in travel and tourism)
The Travel Foundation (offers resources, research, and reports such as: “Invisible Burden of Tourism” report)
3 Resources Recommended for Travelers
Leave No Trace (a nonprofit) Love the outdoors, but not sure how to protect it? A person trained in Leave No Trace is 5X more likely to protect nature.
Afar (media brand) High-quality storytelling that inspires, empowers, and enriches travelers who care.
[Blank] This is left blank out of Protest. Because we need much better education for travelers that is more nuanced about decision making and treats travelers like the smart people they are.
Reports Mentioned in This Interview
Destinations at Risk:Invisible Burden of Tourism
This report, published by the Travel Foundation, Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden”
A new research report developed to help policymakers and the tourism industry understand what a global, thriving, decarbonising tourism industry could look like by 2030 and through to 2050, when tourism and every other human activity must achieve net zero greenhouse gas emissions.
The Glasgow Declaration on Climate Action and Tourism
The Glasgow Declaration is a catalyst for increased urgency about the need to accelerate climate action in tourism and to secure strong commitments to support the global goals to halve emissions over the next decade and reach Net Zero emissions as soon as possible before 2050.
Groups Mentioned in This Interview
Love the outdoors, but not sure how to protect it?
A person trained in Leave No Trace is 5X more likely to protect nature.
Join the global Leave No Trace movement. Take the all new, FREE 45 minute Leave No Trace 101 online course.
Note: This nonprofit offers a toolkit for travelers.
Afar (media brand)
AFAR is the award-winning travel media brand that makes a positive impact on the world through high-quality storytelling that inspires, empowers, and enriches travelers who care.
BehaviorSMART is a new-generation knowledge- and data-driven company that makes sustainability actually work. We enable travel enterprises and destinations to make sustainability effortless, non-negotiable and profitable by using insights about how people think, decide and act.
Sustainable Travel International
They believe that travel and tourism can protect the world’s natural and cultural riches and create economic opportunity.
They’re dedicated to minimizing the negative impacts of tourism and maximizing its positive benefits for people, cultures, nature, and wildlife around the globe.
“Business as Usual is no longer viable in travel and tourism."
– Jeremy Sampson
People Mentioned in This Interview
Chief Behavior Officer at Behavior Smart.
Expert in behavior economics in travel and tourism.
Killer Resources
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